Module Overview:

 

Title:
International Sport Marketing

 

Responsible Organizer:

Prof. Dr. Herbert Woratschek 
(under supervision of the EASM Board)

 

Learning Outcome:

Overview of international sport marketing aspects, 
e.g. in the field of fan behavior, value creation for customers, and sports and media.

 

Content:

  • Introduction International Sport Marketing
  • Value co-creation for sport spectators and athletes
  • Sport Consumer Behavior
  • Sponsoring vs. Ambush Marketing
  • Pricing in Sport Management
  • Brand Management in Sport
  • Sport Marketing through innovative Services
  • Service-Profit Chain and Sport Management

Teaching Methods:

  • Distance learning (for preparation)
  • lectures
  • group work
  • student presentations 

 

 

Student Eligibility:

Bachelor student, minimum second year
or master student

 

Teaching Materials:

  • Reading materials to prepare for the course (distance learning)
  • presentations
  • case studies

Examination:

Written exam (1 hour) at the last day of the EASM Summer School

 

Workload:

  • Preparation: 140 h.
  • Lectures: 40 h.
  • Total: 180 h.
  • ECTS: 6